AMENA Strategies LLC

Translating complexity into narratives and policies that connect America and the Middle East & North Africa region

About AMENA Strategies

AMENA Strategies is a DC based boutique consulting firm that aims to bring research, analysis, strategic communications, storytelling, thought leadership and strategy building to companies, NGO’s, think tanks and government entities.

The name AMENA is inspired by the founder’s experience connecting America to the Middle East and North Africa through her extensive and rich experience in foreign policy, strategic communications and thought leadership over the course of 23 years.

AMENA embodies the values of trust, professionalism, connection and dialogue at its core. Our services are driven by a collaborative approach that places YOU at the center of the work to help you achieve your goals.

Our Vision

To become a leading and trusted consulting firm shaping policy through insight-driven strategy in America and the MENA region.

We aim to be the first call for governments , businesses and institutions when clarity matters most.

Vision & Mission

Our Mission

To provide sharp insights, strategic communications, and policy research that help partners navigate complex regional landscapes.

We craft bespoke strategies grounded in the political, cultural, and economic realities our clients face.

Our Services

AMENA Strategies offers an integrated suite of services for governments, institutions, and corporations engaging across the Washington–MENA axis.

Strategic Communications

End-to-end messaging, brand development, media strategy, editorial guidance, and audience engagement advisory that build credibility and shape perception.

Research & Analysis

Policy briefs, regional reports, and intelligence products tailored to senior decision-making needs.

Advisory Services

Thought leadership, strategic positioning, and partnership strategy for organizations building influence and authority.

Conferences & Events

Strategic design, speaker curation, and post-event publication that turn gatherings into lasting platforms for influence.

Areas of Expertise

Our experts provide contextual and timely analysis of geopolitical trends in the MENA region while highlighting implications for U.S. national security.
A global energy hub, MENA is home to up to 58% of the world’s oil reserves and over 43% of global gas reserves. The region is also a key crossroads for international trade, further enhancing its significance to the global economy. Understanding the geoeconomics behind energy and trade in the region is critical for U.S. national security.
The region has a unique workforce formula consisting of expat workers and a burgeoning youth population. This is a complex and urgent socio-economic and political issue, particularly in the context of technological disruptions, economic diversification plans, lingering conflicts, and high unemployment.
The MENA region is developing entrepreneurial hubs in hopes of growing business and employment locally. It serves as a connector, providing opportunities for knowledge transfer, investment, and innovation and can learn a great deal from the American entrepreneurial experience.
The MENA region is the largest in terms of producing and hosting refugees and the internally displaced. Our experts provide insight to better understand the challenges and opportunities of migration, as well as their implications for Europe and the United States.
The MENA region is home to many lingering conflicts, amplifying the need for dialogue, capacity building, conflict resolution, and leadership development. Our multilingual experts are well placed to lead these projects with inclusivity and sensitivity to the local context.
Our gender-focused experts provide strategic guidance and in-depth analysis of issues related to women and labor force participation, women and business, women's leadership, and women's role in conflict resolution.
As the FIFA World Cup approaches in 2026 in the United States, there are opportunities for joint programming that celebrate the cultures, teams, and talent of visiting teams from the MENA region. Sports connect people through play, competition and respect. It is a bridge builder akin to the values of AMENA Strategies.
In a region that is both expanding access to basic internet and accelerating innovation and investment in AI, there are opportunities to strengthen digital governance in government, civil society, and in the private sector. Our experts provide insight into the digital landscape across the region.