Strategic Communications

We will help build your communications strategy, strengthen your capacity as an organization to implement this strategy to help you achieve your communications goals, your mission and realize your vision. Our core belief is that an effective communications strategy is built into your organizational culture and overall strategy.

A robust strategy is also built on a powerful tool that we will help you and your team with: Storytelling. Storytelling is a cornerstone of your brand and your organizational culture. Learn how to tell your story, strengthen your brand, connect and captivate your audience.

  • Strategy & Planning

    • Communications strategy (goals, audiences, message pillars)

    • Narrative strategy and positioning

    • Stakeholder mapping + influence analysis

    • Communications campaign plan (timeline, cadence, channels)

    • Risk assessment + mitigation planning

    • Crisis communications planning (holding statements + escalation map)

    Messaging & Narrative Development

    • Key messaging framework

    • Message house / narrative architecture

    • Taglines and campaign slogans

    • Talk tracks / scripts for spokespeople

    Digital Communications & Social Media

    • Social media strategy and content calendar

    • Content creation (copy + visuals direction)

    • Community management + moderation guidelines

    • Social listening and trend monitoring

    • Paid social strategy (LinkedIn/Meta/X), if applicable

    • Website messaging and landing page copy

    Executive / Leadership Communications

    • Speechwriting and keynote development

    • Executive op-eds and thought leadership articles

    • LinkedIn ghostwriting and content strategy

    • Leadership bios and profiles

    • Panel talking points and moderation notes

    Story Development & Editorial

    • Story concepting and story pipeline design

    • Editorial strategy + editorial calendar

    • Interview guides and field research

    • Narrative arcs + story scripting

    • Copyediting and fact-checking

    • Cultural sensitivity / ethics review

    Written Storytelling Products

    • Long-form storytelling articles

    • Blog series (thematic storytelling)

    • Case studies (human-centered, impact-driven)

    • Profiles (women leaders, entrepreneurs, workers)

    • Quote cards + micro-stories for social media

    Storytelling Events & Convenings

    • Storytelling convenings / salons (in-person or hybrid)

    • Speaker coaching for personal narrative delivery

    • Story circles / workshops

    • Fireside chat planning and moderation

Research & Analysis

Understanding local, regional or global trends is central to advancing your goals. Context matters! AMENA Strategies provides research and analysis on a wide range of issues from international policy, geopolitical developments, economic development, security, technology and the future of the workforce, education, and leadership.

  • Strategic Intelligence & Context Analysis

    • Political economy analysis (PEA)

    • Country context assessments

    • Institutional landscape analysis (who does what, where, and why)

    • Rapid-response research briefs (24–72 hour turnaround)

    Narrative, Media & Discourse Analysis

    • Narrative mapping (dominant narratives, counter-narratives, influencers)

    • Media content analysis (tone, framing, patterns)

    • Social listening research and discourse tracking

    • Mis/disinformation assessment + narrative vulnerabilities

    • Messaging effectiveness testing (A/B messaging, audience resonance)

    Stakeholder & Partner Mapping

    • Stakeholder mapping (power/interest/influence matrices)

    • Actor ecosystem mapping (government, private sector, civil society)

    • Partner landscape scans and due diligence support

    • Coalition mapping (who aligns with whom and why)

    • Network analysis for convening and multi-stakeholder initiatives

  • Policy Research & Briefing Products

    • Policy landscape reviews (US / MENA / regional)

    • Comparative policy analysis

    • Policy briefs and memos for decision-makers

    • Stakeholder impact assessments

    Gender, Women & Work Research

    • Women’s workforce participation drivers and barriers analysis

    • Care economy analysis (policy + social norms)

    • Workplace culture research (bias, inclusion, retention)

    • Gender norms research (attitudes, behaviors, stigma)

    • Research on women’s economic empowerment programs

    • Evidence synthesis: “What works” in shifting narratives on women and work

    Convening & Dialogue Research Support

    • Pre-convening briefing packs

    • Speaker research + briefing notes

    • Topic research and agenda framing

    • Moderation notes and question banks

    • Post-event insights reports + narrative capture

    • Policy and media “takeaway” synthesis

    Knowledge Products & Publications

    • Flagship reports (annual / themed)

    • White papers and strategy papers

    • Insight briefs and digest series

    • Fact sheets, toolkits, and explainers

    • Infographics and data storytelling products

    • Multi-language research products (Arabic/English)

Advisory Services​

  • AMENA provides strategic advisory services to governments, companies, and civil society organizations seeking to navigate complex policy, political, and social environments across the Middle East, North Africa, and beyond. Its work includes strategy building, organizational and issue repositioning, stakeholder mapping, and targeted engagement plans that help clients clarify their objectives, strengthen their influence, and build meaningful partnerships. By combining regional expertise with practical insight into government relations, public affairs, and cross-sector collaboration, AMENA helps clients identify opportunities, manage reputational and political risks, and engage effectively with the stakeholders most critical to their success.

Conferences & Events​

  • Strategic Event Conceptualization

    • Developing the conference vision, objectives, theme, target audience, and program architecture to ensure the event aligns with the client’s goals and broader institutional priorities.

    Program Design and Speaker Coordination

    • Curating panels, fireside chats, and keynote sessions; identifying and coordinating speakers, moderators, and special guests; and shaping a substantive program that drives meaningful dialogue.

    Outreach, Communications, and Audience Engagement

    • Managing invitations, stakeholder outreach, promotional messaging, and audience engagement strategies to maximize visibility, strengthen participation, and ensure the right people are in the room.

    On-Site Execution and Event Management

    • Providing end-to-end event oversight, including run-of-show management, staff coordination, VIP handling, troubleshooting, and real-time execution to ensure the conference is delivered smoothly and successfully.

LET’S GET TO WORK

Schedule a consultation with us